Our Founder
Behind the brand,
a proven mind.
Vince Leaw
Founder & CEO · Kuala Lumpur, MY
Vince is a community builder, social media strategist, and technical operator with a career defined by measurable growth. From growing brand audiences by hundreds of thousands to leading high-stakes digital infrastructure projects, he brings the rare combination of creative instinct and operational precision.
Founded in 2025, W Creative Marketing was built on the belief that great brands don't happen by accident — they are the product of strategy, craft, and relentless intentionality.
Career Journey
01
NFT Community & Security
Community Manager · a global live poker entertainment brand
Built a Discord community from scratch to 1,300 active members. Developed bot systems enabling self-regulation during staff downtime, and authored the community's mission and vision in alignment with the project's direction. As NFT Discord hacks became widespread, served as Discord security specialist — creating safeguards, checklists, and SOP protocols that protected the community against infiltration. Security remains a foundational part of every W Creative Marketing operational SOP.
02
Social Media & Community Ops
Community Manager · a global live poker entertainment brand
Managed Facebook, Instagram, and Discord for the brand. Grew Instagram from 30,000 to 120,000 followers and Facebook from 100,000 to 150,000 within 2 years. Built the Discord community from scratch to 2,000 members with a single event activation. Moderated Twitch and YouTube channels from 2022 to 2024.
03
Web Development & Live Tech
Web Project Lead · a global live poker entertainment brand
Led the full website migration for the brand — from a legacy HTML site to a modern React.js architecture hosted on AWS Lightsail. Developed a live reporting tab with a custom-built CMS in Next.js, enabling real-time event results and editorial updates without developer dependency.
04
Content Distribution
Content Operations Lead
Led a USD $150,000 content distribution project for a DMM Japan FAST channel, delivered within 2 months. Managed a large-scale brand content library using NAS storage to enable reliable, on-demand content distribution across broadcast and digital platforms.
05
Brand Initiatives
Brand Strategist & Producer
Conceptualised and led a Player of the Year trophy for a global live poker entertainment brand in 2023 — a brand-defining initiative that merged storytelling with physical brand expression. Established content governance systems that standardised brand output across all channels.
"Great brands don't happen by accident — they are the product of strategy, craft, and relentless intentionality."Vince Leaw, Founder
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